Embodiments provide an apparatus, a system, and a method. A system includes a tracking apparatus operable to gather data indicative of a spatial aspect of a person with respect to the display. The system also includes an individualization module operable to individualize a parameter of the content presentation in response to the data indicative of a spatial aspect of a person with respect to the display. The system further includes a display controller operable to implement the individualized parameter in a presentation of the content by the display. The system may include the display operable to present a humanly perceivable content to at least one person proximate to the display.