A lanyard apparatus for a rolled product includes a flexible strap having first and second strap ends and a body portion between the strap ends. The first strap end is secured to the body portion at an attachment point to define a first loop. A hollow tubular member is installed over the body portion between a second strap end portion and the attachment point. The second strap end portion extends from the tubular member and has an opening sized to permit passage of the first loop therethrough to thereby define an openable second loop. The tubular member has a first arm, a second arm spaced apart from the first arm, a transverse part extending transversely between and connecting a lower first arm portion and a lower second arm portion, and an upper transverse portion extending transversely from an upper second arm portion and aligned with the transverse part.