According to one aspect of the disclosure, a collision prevention control apparatus is provided which includes an image sensor that detects an object near the vehicle; a radar sensor that detects the object near the vehicle; and a controller that, if only one of the sensors, among the image sensor and the radar sensor, detects the object, determines reliability of the other sensor, and changes, based on the determined reliability, a way of performing a collision prevention control for preventing a collision with the object detected by the one of the sensors.