Method for preheating an oil reservoir comprises injecting saturated or superheated steam at an initial injection pressure into a tubing placed inside a well drilled in the oil reservoir. Steam temperature at an outlet of the tubing is measured and a heat flow from the well to the oil reservoir is calculated. An optimal steam injection rate when steam quality of the injected steam at the tubing outlet becomes greater than zero, is calculated, the optimal steam injection rate ensuring compensation of the heat flow from the well to the oil reservoir with the heat of steam condensation. A steam injection rate is decreased to the calculated optimal steam injection rate value by decreasing the initial injection pressure providing constant temperature at the outlet of the tubing.