According to one embodiment, a liquid crystal display device includes array substrate, counter substrate and liquid crystal layer. The array substrate includes a plurality of pixel electrodes, a plurality of gate lines, a plurality of source lines, a plurality of switching elements, a gate driver, and a source driver. The counter substrate includes a color filter. In each frame period, gradation signals of given polarity are applied to a plurality of pixel electrodes facing the transparent filter, while gradation signals of the reverse polarity are applied to a plurality of pixel electrodes facing the green filter.