An information processing apparatus includes a reading unit that reads, from a memory area of an IC chip, identification information of a service including at least any one of a wire communication service via an external wire communication or a wireless communication service via an external wireless communication, which use the memory area of the IC chip. The information processing apparatus also includes an acquisition unit that acquires service information to allow a user to use a service from an external server by transmitting the identification information of the service which the reading unit has read to the external server, and includes a display unit that displays to allow the user to use the service based on the service information which the acquisition unit has acquired.