Disclosed is a method for identifying content, preferably media content for publishing including the steps of a) Providing a content element for a user, b) Marking the content element with a global mark, c) Marking the content element with a local mark, d) Presenting the marked content element, e) Detecting at least part of the presented content element, f) Extracting the global mark and the local mark from the detected part of the content element, g) Identifying the extracted local mark and the global mark, and h) Identifying the content element based on the global and local mark. The invention relates also to a corresponding system and a use of the method and the system.