Methods and apparatuses for administering game play include displaying an electronic reel simulation including a multiple reel array for a wagering game on a display. A user input indicates a selected play option from a plurality of play options. All play options enable all displayed positions of the multiple reel array to be considered in winning outcomes. A game outcome is determined and presented as game symbols on the display. Winning combinations of the game symbols are determined, wherein each winning combination includes three or more matching game symbols appearing in the displayed positions on each of three or more adjacent reels and at least one of the three or more matching game symbols is not used in another winning combination. A payout is determined and multiplied by a multiple correlated to the selected play option when a substitute multiplier symbol appears as one of the game symbols.