To enable load balancing and the like for audio conferencing systems of an audio conferencing network, a DNS server may receive a DNS lookup from an internet softphone and return a prioritized list of audio conferencing system identities. The internet softphone may select an audio conferencing system and forward a SIP Invite to a Bridge interface layer of the respective audio conferencing system. If the SIP Invite does not generate a successful connection or generates a timeout, the internet softphone forwards the SIP Invite to the next prioritized Bridge interface layer in the list.