Disclosed herein are systems and methods for iterative adjustment of video-capture settings based on identified persona. In an embodiment, a method includes receiving video frames being captured by a video camera of an ongoing scene. The method also includes identifying a persona in one or more of the received frames at least in part by identifying, in each such frame, a set of pixels that is representative of the persona in the frame and that does not include any pixels representative of a background of the frame. The method also includes selecting, based collectively on the brightness values of the pixels in the identified set of pixels of one or more frames, an adjustment command for one or more adjustable video-capture settings of the camera, as well as outputting the selected commands to the camera for use in continuing to capture video data representative of the ongoing scene.