An apparatus for receiving contents through multiple channels includes a content manager configured to receive, from multiple content providing servers through the multiple channels, multiple packet data related to appropriate contents which is suitable for a user device, and transmit the appropriate contents to the user device by using the received multiple packet data and a transmission rate manager configured to set each of reference transmission rate ranges of each of the multiple content providing servers, wherein the content manager is further configured to receive the multiple packet data from the multiple content providing servers based on the reference transmission rate ranges set by the transmission rate manager.