By way of a non-limiting example, a server resource receives portions of a non-adaptive bit rate data stream. The server resource also receives portions of an adaptive bit rate data stream. The server resource interleaves the portions of the adaptive bit rate data stream and the portions of the non-adaptive bit rate data stream onto the multi-stream data channel. Thereafter, the server resource initiates transmission of the multi-stream data channel (which includes the adaptive bit rate data stream and the non-adaptive bit rate data stream) over a network such as a backbone or core network to a downstream resource such as a distribution resource. The distribution resource, in turn, transmits the adaptive bit rate data stream and the non-adaptive bit rate data stream to a group of multiple subscribers that have shared access to communication link in a cable network environment.