User equipment (UE) is configured to automatically detect the presence of an access point (AP) in any one of a plurality of venues and to transmit identification information to the AP to authenticate the UE. The venue receiving the authentication request transfers the authentication request and identification information to an authentication server to determine whether the US is a registered device. If the US was previously registered, it is automatically authenticated whenever it is carried inside a venue. The plurality of venues may be coupled to a Cloud network with the authentication information stored on the Cloud network. In this manner, whenever the UE enters any of the venues, the UE is automatically authenticated when it comes within range of any AP within any of the venues. The venue may use an application program interface (API) to provide advertising, coupons, web links, images, audio, video, streaming video, and the like to the UE. The venue may direct the UE to a website or provide a link to the website.