A social networking system can generate or utilize a social menu in a social network page. The social menu can be generated based on a crowd-sourced user interaction, an external database of business offerings, an administrator interface of the social network page, or any combination thereof. A user interaction of one user account with a menu item of a social menu can be presented to another user account. A user account can select the menu item by querying the social networking system for creating a reference link to the menu item.