Systems, processes and computer-readable media that incorporate the subject disclosure may include, for example, the establishment of wireless communications with a wireless communications device positioned for monitoring an event. A media stream including event media is received from the wireless communications device. The event media is generated by the wireless communications device obtained from the observation position. The media stream is forwarded to a media production processor. Upon selection, the media production processor uses the media stream to prepare media program coverage of the event. Other embodiments are disclosed.