[Object] To prevent image quality deterioration due to unnecessary format conversion.[Solution] An STB (set top box) 200 receives bit stream data that is transmitted from a broadcast station 100 in such a manner as to be carried on a broadcast wave, and obtains stereoscopic image data, audio data, and the like. Furthermore, the STB 200 transmits the stereoscopic image data and the audio data to the TV (television receiver) 300 through the digital interface of HDMI. In a case where the received stereoscopic image data can be handled by a TV 300 and, furthermore, the TV 300 has requested that transmission of the stereoscopic image data be performed without performing format conversion, the STB 200 does not convert the format of the received image data, and transmits the received image data to the TV 300 in the as-is format. Furthermore, in the case of other cases, the STB 200 converts in advance the format of the received stereoscopic image data into, for example, a format that is set by the user, and transmits the stereoscopic image data to the TV 300.