The present invention relates to a combination greeting card and gift card presenter. In one aspect, the presenter comprises a cover panel and a gift card panel, the gift card panel including a magnetic strip for storing machine readable information, the cover panel and the gift card panel coupled together along a fold line. In another aspect, multiple intermediary panels are coupled between the cover panel and the gift card panel to allow for one sided custom printing. The cover panel may also be coupled to a gift card holder that comprises a first fold panel and a second fold panel folded together to form a pocket for receiving at least a portion of a gift card. The cover panel and the first or second fold panel may be coupled along an edge, and the fold panels may include tabs for securing the first and second fold panels together.