A solution for managing a videoconference is provided. Multiple virtual backgrounds can be stored, and a virtual background can be selected to be used for a first participant when he/she is conducting a videoconference with a second participant. The virtual background can be selected based on one or more attributes of the first and/or second participant, one or more attributes of the videoconference, and/or the like. The virtual backgrounds can be utilized, for example, to provide a desired perception, message, and/or the like, of a business entity to individuals outside of the business entity that are interacting with its personnel via videoconferencing. The virtual background can include static image data, a live video feed, a recorded video feed, a static web page of a business entity, and a non-static web page of the business entity.