A technique to determine trending data based on the aggregation of RSS feeds received from a networking site or system is described. A computer-implemented method monitors a link path from a source for a request feed. The request feed is read and a determination is made as to which one or more of a plurality of web sites the request feed is associated with. The number of request feeds associated with particular ones of the plurality of web sites is aggregated. A determination is made, based on the number of aggregated request feeds what multimedia content is displayed.