Invention Grant
- Patent Title: Personal measurement devices for media consumption studies
- Patent Title (中): 用于媒体消费研究的个人测量设备
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Application No.: US14109124Application Date: 2013-12-17
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Publication No.: US09510038B2Publication Date: 2016-11-29
- Inventor: Andrew Gildfind , Simon Michael Rowe , Ken Krieger , James Robert Stewart
- Applicant: Google Inc.
- Applicant Address: US CA Mountain View
- Assignee: Google Inc.
- Current Assignee: Google Inc.
- Current Assignee Address: US CA Mountain View
- Agency: Foley & Lardner LLP
- Agent John D. Lanza
- Main IPC: H04N7/16
- IPC: H04N7/16 ; H04N21/422 ; H04N21/4363 ; H04H60/45 ; H04N21/442
Abstract:
A method for conducting a media consumption study, includes at a processor of a position marker placed in a study site in a vicinity of a fixed media device; receiving a signal broadcast from a personal measurement device; determining signal information of the received broadcast signal, the signal information including identification information of the personal measurement device, and one or more signal characteristics; comparing the one or more signal characteristics to threshold values; and based on the comparison, determining the personal measurement device is in proximity to the fixed media device.
Public/Granted literature
- US20150365714A1 PERSONAL MEASUREMENT DEVICES FOR MEDIA CONSUMPTION STUDIES Public/Granted day:2015-12-17
Information query
