Systems and methods are disclosed for optimizing data transfers. The method may include receiving a request to transfer data between a wireless device and a data transfer target, wherein the requested data transfer is associated with a time sensitivity window (TSW), determining whether an opportunity for a peer-to-peer (P2P) data transfer will arise during the TSW, targeting a transfer time from within the TSW for performing the requested data transfer based on the opportunity determination, and transmitting transfer notification data to the wireless device, wherein the transfer notification data includes the targeted transfer time.