A device may receive campaign information for deploying a toll-free data service campaign. The campaign information may identify a uniform resource identifier for accessing a toll-free data service associated with the toll-free data service campaign. The device may determine a host name included in the uniform resource identifier. The device may determine a network address associated with the host name. The device may modify the uniform resource identifier, to generate a modified uniform resource identifier for accessing the toll-free data service, by replacing the host name, included in the uniform resource identifier, with the network address. The device may deploy the toll-free data service campaign by providing, to an enforcement device, the modified uniform resource identifier.