A method, an equipment, and a system for pushing network content are provided that relate to the field of communications technologies. The method for pushing network content includes: setting, by a user, selected network content as a feature of a mobile equipment according to the interest point of the user on a network portal, and pushing an identifier of the network content and setting information to the mobile equipment, so the mobile equipment obtains the corresponding network content according to the identifier of the network content, and sets the network content as an attribute of the mobile equipment according to the setting information. With the present invention, the mobile equipment automatically sets the attribute of the mobile equipment according to the received identifier of network content and setting information pushed by a network side, thereby reducing operations of the user, and improving the user experience.