The present disclosure provides a method and system for skipping one or more advertisements at a corresponding one or more advertisement slots in a content viewed by a user of one or more users. The method includes receiving a first amount from the user, choosing a first set of advertisement slots of the one or more advertisement slots, determining a corresponding threshold third pre-determined amount separately for each of the first set of advertisement slots for bidding and bidding a corresponding fourth pre-determined amount for each of the first set of advertisement slots. The first amount is set for skipping optimum number of the one or more advertisements at the corresponding one or more advertisement slots. The choosing is based on a second amount for each of the one or more advertisement slots, the first amount and a first pre-defined criterion.