A display apparatus includes a storage configured to store a recommendation channel map including a plurality of channel numbers and channel information mapped to channel numbers; an input unit for inputting a user command and selecting a channel; a contents receiver configured to receive contents through a channel corresponding to the user command; a display configured to display the contents; and a controller configured to compare the stored channel information mapped to the selected channel number in the recommendation channel map and channel information of the received contents, and to update the recommendation channel map according to a result of comparison.