Systems and methods for reducing a churn rate associated with subscribers of social network services are described. In some example embodiments, the systems and methods may access activity information associated with a former subscriber of a social network service, compare the accessed activity information to activity information associated with subscribers of the social network service, identify one or more differences between the activity information associated with the former subscriber of the social network service and the activity information associated with the subscribers of the social network service, and perform an action based on the identified one or more differences.