A contents distribution server using an identification code of contents is disclosed. The apparatus includes an interface providing unit configured to provide an interface for registration of the contents to a device, if a request for the registration of the contents is received from the device; an code information extraction unit configured to extract code information from input information through the interface; an identification code generation unit configured to generate the identification code by combining codes corresponding to the extracted code information, and a contents distribution unit configured to match the contents with the generated identification code, register the matched contents in a database and transmit the registered contents to a contents managing server with reference to the identification code.