In order to attain the object described above, a game apparatus is able to use a touch panel 13 and operation means, executes a shooting game, and positions an aim G3 representing a shooting direction at a predetermined position. When sliding operation is received on the touch panel, the aim G3 is displaced from the predetermined position by a moving distance based on change of a touch position (input coordinate position). Shooting is virtually performed in a direction based on the position of the aim according to an operation on the operation means.