Display repositioning is provided. A viewer set is detected based, at least in part, on sensory data received from one or more sensors, wherein the viewer set includes one or more viewers of a display device. A location of the viewer set is determined relative to a screen of the display device based, at least in part, on the sensory data. A secondary interface element is presented via the screen, wherein the secondary interface element has a location based, at least in part, on the location of the viewer set and wherein the secondary interface element has a size based, at least in part, on the location of the viewer set.