An apparatus, system, and method are disclosed to collect metrics from a non-monolithic website having external content. The method includes monitoring a pointer movement in a web page. The web page displays a content feed of the external content. The method also includes identifying a pointer movement representative of an interaction gesture. The interaction gesture is indicative of a type of interaction with the content feed of the external content. The method also includes generating a score for the content feed in response to the pointer movement including an interaction gesture. The score includes a quantity of each of the reported types of interaction with the content feed.