System and method for providing content to a plurality of subscribers in a communications network. The method includes receiving event parameters associated with an event from a third party; receiving location information for each subscriber from the communications network; comparing the event parameters with the location information for each subscriber to identify one or more subscribers within the plurality of subscribers within a predetermined range of the event associated with the event parameters; profiling each of the one or more subscribers to produce a profile rating and/or profile score wherein the profile rating and/or profile score are indicative of the likelihood of a given subscriber to attend the event; sorting the one or more subscribers into a number of categories based on the profile rating and/or profile score; compiling content for each category of subscribers; and delivering the content to said one or more subscribers within range of the event.