A solution making it possible for one telecommunication network operator (10′) to act as intermediate distributor or administrator of a content provider (60) for a multitude of operators (20) is presented. The content provider (60) has a single relation to the central operator (10′), in turn having relations to other operators (20). It is thus possible for the content provider (60) to reach all users (30) of all operators (10′, 20) through a single relation to that operator (10′). The content provider (60) provides service content, e.g. media content. A list of targeted users (30) or subscribers is compiled. The central operator (10′) collects necessary subscriber attributes (80), such as position, device information and access properties, from the other operators (20). The content is modified according to the collected attributes (80), and the content is distributed to the subscribers (30) in the best possible way.