A method, a receiver, a computer program and a system for providing an interactive service in association with a motion picture service. The motion picture is displayed to the spectator via a receiver able to modify the motion picture displayed to the spectator and having a bi-directional network connection. The method, receiver, computer program and system are characterized in that a connection is formed that connects a plurality of participants to an interactive motion picture session, a selection of a target area in the motion picture is received, a selection of a graphical element to be associated with the target area is received, the target area is translated to a coordinate system shared by each participant in the interactive motion picture session and the graphical element is provided between the participants.