Invention Grant
US09538217B1 Database driven computer systems and computer-implemented methods for processing real-time attribution of web originated activities to media agency records and tracking thereof
有权
数据库驱动的计算机系统和计算机实现的方法，用于处理网络发起的活动的实时归属到媒体代理记录和跟踪
- Patent Title: Database driven computer systems and computer-implemented methods for processing real-time attribution of web originated activities to media agency records and tracking thereof
- Patent Title (中): 数据库驱动的计算机系统和计算机实现的方法，用于处理网络发起的活动的实时归属到媒体代理记录和跟踪
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Application No.: US15012595Application Date: 2016-02-01
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Publication No.: US09538217B1Publication Date: 2017-01-03
- Inventor: Monica C. Smith
- Applicant: Monica C. Smith
- Agency: Greenberg Traurig, LLP
- Main IPC: H04H60/33
- IPC: H04H60/33 ; H04N21/25 ; H04N21/81 ; H04N21/442 ; H04N21/478 ; H04N21/24
Abstract:
In some embodiments, the present invention is directed to a computer system which includes: a specifically programmed server, where the server includes a plurality of modules configured to perform at least: electronically and periodically obtaining, over a computer network, media data from a plurality of computer systems of media data sources, where the media data is associated with a plurality of media airings of a plurality creatives; electronically and periodically obtaining web tracking transaction data from a computer system of a web tracking electronic source; where the web tracking transaction data including web tracking metrics for web originated activities; where web originated activities include web orders placed in response to the offer associated with the creative; for each web order record in the transactional web data: attributing, by the specifically programmed server, a particular web order to a particular media airing; and displaying a real time updatable web attribution report.
Public/Granted literature
Information query
