The present invention relates generally to managing acknowledgements for multicast data in a wireless network. According to certain aspects, embodiments of the invention allow for adopting appropriate acknowledgement mechanisms to address the particular need of different applications, for example in terms of throughput, latency and delay. According to certain other aspects, embodiments of the invention can, depending on link conditions, vary the frequency of the acknowledgements to sinks, vary the application packet size and/or remove sink devices from the multicast group and reach them instead via unicast transmission or via an access point.