The invention relates to a method and a device for applying a strip-shaped material (28) onto a contact area (60) of an object that is limited by at least one second section emanating from the first section, whereby the strip-shaped material is applied in a direction of application (70) onto the contact area by a pressure element (30) and the pressure element emanates from a pivotable pivoting element (20) that is connected to a holder. In order to make a completely automated application of the strip-shaped material onto the object possible, it is suggested that the actively pivotable pivoting element (20) is pivoted during the application of the strip-shaped material (28) onto the contact area (60) in and/or counter to the direction of application (70) and executes a lifting movement during the course of the pivoting movement.