An apparatus for illuminating a vehicle cupholder is disclosed. The apparatus comprises a cavity formed by a console. The cavity is configured to receive a container and has a base portion. The base portion comprises a light-transmissive portion configured to transmit electromagnetic energy. A light source is configured to emit a first emission proximate the light-transmissive portion. The apparatus further comprises a photoluminescent portion proximate the light-transmissive portion. The photoluminescent portion is configured to be excited in response to the first emission to generate a second emission configured to illuminate the cavity.