An extensible platform gives app developers more control and granularity when developing apps and making them secure. App developers are able to use an app wrapping process to have more control over including non-security related features, such as managerial and administrative features, and more granularity with respect to security features included in the apps they develop. The app wrapping software is extended to be viewed more as a platform for the app developer to customize app security and administrative features without losing the efficiency and simplicity of the original app wrapping process of the present invention.