Disclosed are various implementations of different methods, apparatus, systems, and computer-readable storage media for providing selective notifications in an online social network. In some implementations, an information update is capable of being stored in a database and capable of being included in an information feed displayed on a display device. One or more notification options is provided in association with the information update. A selection of the one or more notification options can be received. The selected one or more notification options can define one or more conditions for sending a network communication indicating data received in association with the information update. The one or more notification options is stored on a storage medium.