A spark plug comprises an insulator having a axial hole penetrating in a direction of an axis, a central electrode provided on the front end side of the axial hole, a tubular metal shell that holds the insulator, and a ground electrode including a surface layer and a core material that is surrounded by the surface layer and has a larger thermal conductivity than that of the surface layer. The metal shell of the spark plug has a protruding portion in which at least a part of the metal shell protrudes toward the front end side in the direction of the axis. The ground electrode has an end surface at one end portion thereof joined to the inside of the protruding portion and the other end portion thereof facing the central electrode.