Information may be more specifically targeted to locations or individuals based on contextual information derived from user input, environmental information, device attributes and the like. A more precise location, in some examples, may be determined based on user-specified information such as a name of a device. In other examples, user input such as commands and queries may be used to determine further attributes of a particular location, of a device and/or of a user. Such information may then be used as parameters for filtering and selection of information such as advertisements, movies, books, shows, articles and the like to a specific location, device and/or user.