To readily use an application desired by a user.A wireless communication device includes a communication unit and a control unit. The communication unit performs a connected device discovery process before a wireless connection is established. In a case where a connected device discovered through the connected device discovery process is associated with a specific application, the communication unit performs an establishment process by transmitting/receiving data including the information element for designating the specific application. In a case where a specific application is not designated at the time of the establishment process but the specific application is designated after a wireless connection is established, the control unit transmits/receives data including information equivalent to the information element without cutoff of the wireless connection. In this manner, control for designating a specific application is performed.