Systems and methods are disclosed for determining media consumption preferences. A method may include accessing media consumption history associated with a user. The media consumption history may include at least one of media purchase history of the user, media viewing history of the user, and media listening history of the user. A media category preference of the user may be determined, based on the media consumption history. The media category preference may include a popularity indication for each of a plurality of media categories of media items in the media consumption history. Search results provided in response to a search query by the user and/or media recommendations prepared for the user may be scored based on the media category preference. The media may include a video, a movie, a TV show, a book, an audio recording, a music album and/or another type of digital media.