Invention Grant
- Patent Title: Targeted advertising and customized display of advertisements in satellite broadcasting
- Patent Title (中): 有针对性的广告和定制显示卫星广播广告
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Application No.: US14271488Application Date: 2014-05-07
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Publication No.: US09547867B2Publication Date: 2017-01-17
- Inventor: Karthik Sankaranarayanan , Karthik Visweswariah
- Applicant: International Business Machines Corporation
- Applicant Address: US NY Armonk
- Assignee: International Business Machines Corporation
- Current Assignee: International Business Machines Corporation
- Current Assignee Address: US NY Armonk
- Agent Erik K. Johnson
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04N21/81 ; H04N21/2543 ; H04N21/466 ; H04N21/658 ; H04N21/61 ; H04N21/41 ; H04N21/44 ; H04N21/258 ; H04N21/431 ; H04N21/458 ; H04N21/462 ; H04N21/845

Abstract:
Selecting a content filler from a plurality of content fillers in a satellite broadcast comprises receiving a content in a first broadcast frequency channel, and a plurality of content fillers in a respective plurality of second broadcast frequency channels, wherein the content includes a gap in content to be filled by one of the plurality of content fillers, the gap in content defined by a start indicator and an end indicator. The receiver transmits the content to a display device. The receiver determines a second broadcast frequency channel, from among the plurality of second broadcast frequency channels and responsive to receiving the start indicator, switches to the determined second broadcast frequency channel, transmits the content filler in the determined second broadcast frequency channel to the display device. Responsive to receiving the end indicator, the receiver switches to the first broadcast frequency channel and transmits the content to the display device.
Public/Granted literature
- US20150326944A1 TARGETED ADVERTISING AND CUSTOMIZED DISPLAY OF ADVERTISEMENTS IN SATELLITE BROADCASTING Public/Granted day:2015-11-12
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