Simplified collaborative searching is provided by pattern recognition such as facial recognition, motion recognition, and the like to provide handsfree functionality. Users join a collaborative search by placing themselves within the field of view of a camera communicationally coupled to a computing device that performs facial recognition and identifies the users, thereby adding them to the collaboration. Users also join by performing simple movements with a portable computing device, such as the ubiquitous mobile phone. A collaboration component tracks the users in the collaboration and identifies them to a search engine, thereby enabling the search engine to perform a collaborative search. The collaboration component also disseminates the collaborative recommendations, either automatically or based upon explicit requests triggered by pattern recognition, including motion recognition and touch recognition. The collaboration component can utilize heuristics to identify individual collaborative sessions, or can utilize existing collaborative infrastructure.