Invention Grant
- Patent Title: Online information system with continuous scrolling and advertisements
- Patent Title (中): 在线信息系统，连续滚动和广告
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Application No.: US14448616Application Date: 2014-07-31
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Publication No.: US09552440B1Publication Date: 2017-01-24
- Inventor: Daniel Krecichwost , Jeremy Wayne Majors , Farha Abdul Sattar Mukri
- Applicant: Tribune Publishing Company, LLC
- Applicant Address: US IL Chicago
- Assignee: Tribune Publishing Company, LLC
- Current Assignee: Tribune Publishing Company, LLC
- Current Assignee Address: US IL Chicago
- Agency: McDonnell Boehnen Hulbert & Berghoff LLP
- Main IPC: G06F17/00
- IPC: G06F17/00 ; G06F17/30 ; G06Q30/02
Abstract:
A web page may be rendered for display on a client device. The rendered web page may include a non-scrollable portion and a scrollable portion. The non-scrollable portion may contain a first advertisement in a particular position specified by an advertisement placeholder. The first advertisement and the scrollable portion may be based on a first document. A first scroll position of the scrollable portion may be determined to have a first characteristic. The web page may be re-rendered for display on the client device. The re-rendered web page may include the non-scrollable portion containing a second advertisement in the particular position, and the scrollable portion. The second advertisement may be different from the first advertisement. The second advertisement and the scrollable portion may be based on a second document.
Information query
