An image cropping technique includes detecting, at a computer system including one or more processors, faces within an image and evaluating, at the computer system, the faces to determine if any of the faces correspond to people within a user's online social network. The technique additionally includes defining, at the computer system, a first crop region including a subset of the faces when at least one face within the subset of the faces corresponds to a first person in the user's online social network and cropping, at the computer system, the image based on the first crop region.