Invention Grant
- Patent Title: System and method for advertisement management
- Patent Title (中): 广告管理系统和方法
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Application No.: US11324129Application Date: 2005-12-30
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Publication No.: US09558498B2Publication Date: 2017-01-31
- Inventor: Robert J. Collins , Scott Melvin Harvester , Paul Joseph Apodaca
- Applicant: Robert J. Collins , Scott Melvin Harvester , Paul Joseph Apodaca
- Applicant Address: US CA Sunnyvale
- Assignee: EXCALIBUR IP, LLC
- Current Assignee: EXCALIBUR IP, LLC
- Current Assignee Address: US CA Sunnyvale
- Agency: Brinks Gilson & Lione
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q10/06 ; G05B19/418

Abstract:
The present invention relates to systems and methods for optimizing and managing advertising campaigns. The method of the present invention comprises storing one or more advertisement data structures associated with an ad group data structure in the ad group data structure. One or more ad group data structures associated with a campaign data structure are stored in an ad campaign data structure. Additionally, one or more ad campaign data structures associated with an advertised property are stored in an account data structure.
Public/Granted literature
- US20070027754A1 System and method for advertisement management Public/Granted day:2007-02-01
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