Various embodiments are described herein for a system and method for providing location-based content delivery to at least one target zone. The system comprises at least one content transceiver unit having a processor configured to control the operation of the content transceiver unit, and a communications subsystem coupled with the processor and being configured to communicate with at least one target in the at least one target zone. The processor is configured to send an introductory content page based on a content campaign to the at least one target when the at least one target initiates a content transmission session with the at least one content transceiver unit. The processor is also configured to send selected content to the at least one target when the at least one target selects a content option in the introductory content page.