An exemplary door frame assembly that is useful in an elevator system includes a plurality of door frame members including a header, a sill and a plurality of jambs. The door frame members are configured to be secured into a desired position along a hoistway. At least one guide rail bracket is supported by at least one of the door frame members. The guide rail bracket is moveable relative to the door frame member between a handling position in which the guide rail bracket is generally parallel to at least one of the header or the sill and a deployed position in which the guide rail bracket is generally perpendicular to the at least one of the header or sill.